The EVERYDAY BEST project aims to create garments that balance function and fashion in design with particular reference to classic sportswear. Classic sportswear design shows a great balance of function and fashion as it is rooted in durability and usability yet also includes appealing fabrication and details which continue to be reinterpreted in contemporary fashion contexts. EVERYDAY BEST is a celebration of good design. It includes great attention to detail in colour planning, branding, sustainable textiles and whimsical references in illustrations and design choices.
Emma Wright is fashion and product designer. Her work is refined yet whimsical. Within her design practice is attention to details, sustainable fabric sourcing and clever references within design choices. Her brand EVERYDAY BEST celebrates good design through balancing function and fashion in garment and accessory design.